Penguin 4 the recent update in Google

Penguin algorithm changes or get updated with time to locate and disable spammers. Each release fine-tune the spam link detection capabilities, thus in this regard the 4^th update of the Penguin is Live now in Google. It is the latest spam-fighting algorithm which is nicknamed as Penguin 2.0.. In order to get a pretty good view of this brand new generation algorithm, I visited several website and came to know that some companies will be seeing the drop, as the recent release goes deeper and is likely going to affect the ranking for around 2.3% of websites indexed.

Moreover, it also explores that after the completion of the rollout which was started on May 22, 2013, 2.3% of English-US queries are getting affected to the degree that can be easily noticed. The changed was also rolled for the other languages worldwide which will experience more impact. So this update is considered close to the magnitude.

The sequential updates of Penguin

·         Penguin 1- launched on April 24, 2012 was declared to impact approximately 3.1% of queries in English-US

·         Penguin 2- launched on May 26, 2012 was a data refresh that was announced to impact less than 0.1% of the English searches.

·        Penguin 3- launched on October 5, 2012 was also a data refresh announced to affect approximately 0.3% of  queries.

·       Penguin 4- launched on May 22, 2013 impacted 2.3% of queries and is referred as the next generation Penguin update.

Google declared it as Penguin 2.0

According to Matt Cutts, the head of Google’s webspam department, after the first, the second and third still were data refreshes of the same basic, but the fourth release is a major change, that goes deeper than the original Penguin update. Thus, Google has mentioned it as Penguin 2.0 internally.